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	<title>Svapna Technologies</title>
	<atom:link href="http://www.svapna.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.svapna.com</link>
	<description>dream_it, do_it</description>
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		<title>Hei &#8211; Home Automation Application Released</title>
		<link>http://www.svapna.com/2012/01/22/hei-home-automation-application-released/iphone/</link>
		<comments>http://www.svapna.com/2012/01/22/hei-home-automation-application-released/iphone/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 08:01:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=489</guid>
		<description><![CDATA[Are you out? Want to turn down the rolling shutter or turn on the heating before you are back? No problem: with your iPhone or iPad Wi-Fi or 3G net... <a class="meta-more" href="http://www.svapna.com/2012/01/22/hei-home-automation-application-released/iphone/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Are you out? Want to turn down the rolling shutter or turn on the heating before you are back?</p>
<p>No problem: with your iPhone or iPad Wi-Fi or 3G net connected you can monitor and manage any home automation application you have.<br />
Your device becomes a perfect remote control system, easy and practical, meant to help you with a whole range of functions:</p>
<ul>
<li>Simple and intuitive interface</li>
<li>Minimal configuration</li>
<li>Automatic download of installation configuration</li>
<li>Scenario activation such as lighting control, rolling shutters, audio system, etc.</li>
<li>Camera viewing and door and gate opening control</li>
<li>Area temperature control</li>
<li>Advanced Management of Came automation devices</li>
<li>Alarm system management</li>
<li>Multi-installation help support</li>
</ul>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Aurifil for Android Released</title>
		<link>http://www.svapna.com/2011/10/14/aurifil-for-android-released/android/</link>
		<comments>http://www.svapna.com/2011/10/14/aurifil-for-android-released/android/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 20:10:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[android]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=475</guid>
		<description><![CDATA[This tool brings all the main information about Aurifil and its fabulous products on your ]]></description>
			<content:encoded><![CDATA[<p>This tool brings all the main information about Aurifil and its fabulous products on your Android device.</p>
<p>This app includes a general overview on Aurifil threads, carefully divided into categories and technique, a description of all the Designers Kits developed with great names of the quilt world and, last but not least, a survey of all display options for quilt shops.</p>
<p>Moreover, there’s also a Designer Area with pages dedicated to each designer which are our first supporters, with pictures and hints on the use of Aurifil threads.</p>
<p>Another section is about videos. Most of them are taped during the greatest quilt shows and events starring our designers.</p>
<p>The main area is the Store Locator. It’s the first one listing all the quilt shops for all users of mobile devices, which enables to find the nearest store and they way to get there. With the help of Google Map, it’s often possible to see the shop window and each quilter can leave a comment about the shop itself, rate it and get all contact details (phone, e-mail and website).</p>
<p>Available on the <a href="https://market.android.com/details?id=org.tilaka.android.aurifil&#038;feature=search_result" target="_blank">Android Market</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.svapna.com/2011/10/14/aurifil-for-android-released/android/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Next Generation Apparel Retailing</title>
		<link>http://www.svapna.com/2011/05/21/next-generation-apparel-retailing/marketing/</link>
		<comments>http://www.svapna.com/2011/05/21/next-generation-apparel-retailing/marketing/#comments</comments>
		<pubDate>Sat, 21 May 2011 04:35:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=457</guid>
		<description><![CDATA[Here are some really cool ideas about apparel retail shopping: ﻿ Shopping Reinvented: Next Generation Apparel Retailing View more presentations from Escalate Retail]]></description>
			<content:encoded><![CDATA[<p>Here are some really cool ideas about apparel retail shopping:</p>
<p>﻿
<div style="width:425px" id="__ss_5741697"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/EscalateRetail/shopping-reinvented-next-generation-apparel-retailing" title="Shopping Reinvented: Next Generation Apparel Retailing">Shopping Reinvented: Next Generation Apparel Retailing</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/5741697" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more presentations from <a href="http://www.slideshare.net/EscalateRetail">Escalate Retail</a> </div>
</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.svapna.com/2011/05/21/next-generation-apparel-retailing/marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Credits: the new social currency</title>
		<link>http://www.svapna.com/2011/01/31/facebook-credits-the-new-social-currency/uncategorized/</link>
		<comments>http://www.svapna.com/2011/01/31/facebook-credits-the-new-social-currency/uncategorized/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 06:20:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=427</guid>
		<description><![CDATA[Facebook has started to host all sorts of commerce, so what better time than now to launch a new currency? By July 2011 developers make their users pay for virtual... <a class="meta-more" href="http://www.svapna.com/2011/01/31/facebook-credits-the-new-social-currency/uncategorized/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Facebook has started to host all sorts of commerce, so what better time than now to launch a new currency?</p>
<p>By July 2011 developers make their users pay for virtual goods using Facebook Credits.<br />
Fees: 30% of every credit spent goes to Facebook.</p>
<p>Read all about it here:<br />
<a href="http://developers.facebook.com/credits" target="_blank">http://developers.facebook.com/credits</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.svapna.com/2011/01/31/facebook-credits-the-new-social-currency/uncategorized/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Product and Price comparing sites</title>
		<link>http://www.svapna.com/2010/07/24/product-and-price-comparing-sites/marketing/</link>
		<comments>http://www.svapna.com/2010/07/24/product-and-price-comparing-sites/marketing/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 11:39:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=375</guid>
		<description><![CDATA[Price comparing engines can bring additional traffic to your site. The ROI is farily good seeing that the integration can be done with very little effort. Here are samples of... <a class="meta-more" href="http://www.svapna.com/2010/07/24/product-and-price-comparing-sites/marketing/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Price comparing engines can bring additional traffic to your site. The ROI is farily good seeing that the integration can be done with very little effort.</p>
<p>Here are samples of how to integrate with the main italian product comparison sites:</p>
<p><strong>Prezzistop</strong><br />
<code>category1::category2::category3|Brand|ProductName|description|image_link|price|deeplink</code></p>
<p><strong>Kelkoo</strong></p>
<p><a href="http://support.kelkoo.com/it/pages.php?page=174">http://support.kelkoo.com/it/pages.php?page=174</a></p>
<p><strong>Trovaprezzi</strong><br />
<code><br />
Fisio 330|Philips|Cellulare Dual Band configurazione Wap|140,20|A1234|http://www.sito.com/vai.asp?id=A1234|Disponibile|Cellulari|http://www.sito.com/images/image1213.jpg|10,00|CT3308&lt;endrecord&gt;<br />
Pen Drives 2GB|Transcend|Pen Drive Professional 2GB USB 2.0|8,60|TS2GJFV20|http://www.sito.com/product.asp?Id=219|Disponibile|Informatica, Chiavette Usb/Pen Drives|http://www.sito.com/images/219.jpg|9,99|TS2GJFV20&lt;endrecord&gt;<br />
</code></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Patrizia Pepe Gets a new Mobile App</title>
		<link>http://www.svapna.com/2010/01/31/patrizia-pepe-gets-a-new-mobile-app/iphone/</link>
		<comments>http://www.svapna.com/2010/01/31/patrizia-pepe-gets-a-new-mobile-app/iphone/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 06:26:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.svapna.com/2010/01/31/patrizia-pepe-gets-a-new-mobile-app/uncategorized/</guid>
		<description><![CDATA[Experience Patrizia Pepe on your iPhone! You can now explore the latest collections and fashion proposals available on our online store http://store.patriziapepe.com even while you&#8217;re on the move. This version... <a class="meta-more" href="http://www.svapna.com/2010/01/31/patrizia-pepe-gets-a-new-mobile-app/iphone/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Experience Patrizia Pepe on your iPhone!</p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=329011629&amp;mt=8" target="_blank"><img class="alignnone size-full wp-image-157" title="the-store-logo" src="http://www.svapna.com/wp-content/uploads/2009/09/the-store-logo.png" alt="the-store-logo" width="57" height="57" /></a></p>
<p>You can now explore the latest collections and fashion proposals available on our online store http://store.patriziapepe.com even while you&#8217;re on the move.</p>
<p>This version allows you to browse through the products by category, see the best sellers and prepare your shopping bag.<br />
You can then email the list of items in your cart to any preferred mail address so you can easily complete your purchase on our online store.</p>
<p>You can locate the nearest Patrizia Pepe store using our all new Store Locator.</p>
<p>Additionally you can browse our LookBook and Videos. A nice new feature in the Lookbook is that you can locate any product you find in a look and contact the nearest store that has the item in stock.</p>
<p>We are already working to deliver a new version where you will be able to perform your checkout, all from within your iphone.</p>
<p>Your feedback and suggestions would be really appreciated so that we can build an application that truely fits your needs.</p>
<p>Enjoy the shopping experience!</p>
<p>Users with other devices can use http://m.patriziapepe.com</p>
<p>For any enquiries or questions please write to info@svapna.com</p>
<p><img class="alignnone size-full wp-image-268" title="img_1" src="http://www.svapna.com/wp-content/uploads/2009/08/img_1.png" alt="img_1" width="320" height="480" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Birthday Patrizia Pepe Online Store!</title>
		<link>http://www.svapna.com/2009/12/17/happy-birthday-patrizia-pepe-online-store/flex/</link>
		<comments>http://www.svapna.com/2009/12/17/happy-birthday-patrizia-pepe-online-store/flex/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 00:56:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[flex]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=251</guid>
		<description><![CDATA[Its now a year into the Patrizia Pepe Online Store! So what did she get as her birthday present? A fully restyled outfit! After all, could it have been otherwise?... <a class="meta-more" href="http://www.svapna.com/2009/12/17/happy-birthday-patrizia-pepe-online-store/flex/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Its now a year into the <a href="http://store.patriziapepe.com" target="_blank">Patrizia Pepe Online Store</a>!</p>
<p>So what did she get as her birthday present?</p>
<p>A fully restyled outfit! After all, could it have been otherwise?</p>
<p><a href="http://inside.patriziapepe.com/2009/thestorev11noonline/" target="_blank">Read the users comments</a></p>
<p><img class="alignnone size-full wp-image-258" title="ppstore1_1" src="http://www.svapna.com/wp-content/uploads/2009/12/ppstore1_1.jpg" alt="ppstore1_1" width="414" height="350" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.svapna.com/2009/12/17/happy-birthday-patrizia-pepe-online-store/flex/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Upgrading WordPress for dummies</title>
		<link>http://www.svapna.com/2009/11/22/upgrading-wordpress-for-dummies/wordpress/</link>
		<comments>http://www.svapna.com/2009/11/22/upgrading-wordpress-for-dummies/wordpress/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 18:27:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=220</guid>
		<description><![CDATA[WordPress is a really cool and versatile content publishing and blogging plaftorm. And its really simple to manage also. But upgrading could be quite a trying process. Upgrades to the... <a class="meta-more" href="http://www.svapna.com/2009/11/22/upgrading-wordpress-for-dummies/wordpress/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>WordPress is a really cool and versatile content publishing and blogging plaftorm. And its really simple to manage also. But upgrading could be quite a trying process. Upgrades to the core are frequent and must be done due to security reasons, otherwise there is a high chance of getting hacked.</p>
<p>First of all, always backup the wordpress folders and database before starting an upgrade.</p>
<p>Once done, you can take advantage of the build in upgrade link.</p>
<p>This usually gives timeout problems though:</p>
<ul>
<li>Download failed.: Operation timed out after 30 seconds</li>
<li>Maximum execution time of 120 seconds exceeded</li>
</ul>
<p>Here&#8217;s how to fix them:</p>
<ul>
<li>in wp-admin\includes\file.php increase timeout to 600 seconds<br />
$response = wp_remote_get($url, array(&#8216;timeout&#8217; =&gt; 600));</li>
<li>At the end of wp-config.php add: set_time_limit (800);</li>
</ul>
<p>That should do the trick!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.svapna.com/2009/11/22/upgrading-wordpress-for-dummies/wordpress/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Tips for Email Marketing</title>
		<link>http://www.svapna.com/2009/10/21/top-10-tips-for-email-marketing/marketing/</link>
		<comments>http://www.svapna.com/2009/10/21/top-10-tips-for-email-marketing/marketing/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 20:36:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=194</guid>
		<description><![CDATA[Recently we have been involved in setting up a mass email marketing solution for our customer. Here are the lessons learnt to maximize marketing results: Always start your mail with... <a class="meta-more" href="http://www.svapna.com/2009/10/21/top-10-tips-for-email-marketing/marketing/">Read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Recently we have been involved in setting up a mass email marketing solution for our customer.</p>
<p>Here are the lessons learnt to maximize marketing results:</p>
<ol>
<li>Always start your mail with a <strong>permission reminder</strong> explaining why the user is receiving this email.</li>
<li>Experiment with your <strong>subject lines</strong> to make them more engaging</li>
<li>Try sending on <strong>different days</strong> of week and times and measure your results</li>
<li>Get the important content <strong>up on the top</strong>. The user must be interested in what they see in the preview for them to want to open the mail<br />
A width of 550px and height of 400 px is where your user is going to preview the content and has to be the most engaging part</li>
<li>Make <strong>unsubscribing </strong>easy. There&#8217;s no use locking in a subscriber who is not interested in your emails.</li>
<li>Avoid <strong>videos </strong>and if possible avoid animated gifs. Videos will probabily not show anyway and animated gifs just end up bogging things down</li>
<li>Avoid <strong>Image-Based</strong> Emails. Remember that HTML-to-text ratio is one of the most popular rules that spam filters apply with their algorithms</li>
<li><strong>Image blocking</strong> is common. Use alt tags and dont depend completely on Image only emails. In many of the major email clients, including Outlookand Gmail, images will not be shown by default.</li>
<li><strong>Test </strong>your email html on various email clients</li>
<li>Don’t forget your<strong> plain text</strong> version. There are people out there who still use it, just a little more effort and you could reach more users</li>
</ol>
]]></content:encoded>
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		</item>
		<item>
		<title>Patrizia Pepe Store iPhone Application</title>
		<link>http://www.svapna.com/2009/09/11/160/iphone/</link>
		<comments>http://www.svapna.com/2009/09/11/160/iphone/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 15:07:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.svapna.com/?p=160</guid>
		<description><![CDATA[Patrizia Pepe Store iPhone Application released! Download it from the link below Read more&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://inside.patriziapepe.com" target="_blank">Patrizia Pepe</a> Store iPhone Application released! Download it from the link below</p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=329011629&amp;mt=8" target="_blank"><img class="alignnone size-full wp-image-157" title="the-store-logo" src="http://www.svapna.com/wp-content/uploads/2009/09/the-store-logo.png" alt="the-store-logo" width="57" height="57" /></a></p>
<p><a href="http://www.svapna.com/iphone-app/patrizia-pepe/">Read more&#8230;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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