Here are some really cool ideas about apparel retail shopping:



Price comparing engines can bring additional traffic to your site. The ROI is farily good seeing that the integration can be done with very little effort.

Here are samples of how to integrate with the main italian product comparison sites:

Prezzistop
category1::category2::category3|Brand|ProductName|description|image_link|price|deeplink

Kelkoo

http://support.kelkoo.com/it/pages.php?page=174

Trovaprezzi

Fisio 330|Philips|Cellulare Dual Band configurazione Wap|140,20|A1234|http://www.sito.com/vai.asp?id=A1234|Disponibile|Cellulari|http://www.sito.com/images/image1213.jpg|10,00|CT3308<endrecord>
Pen Drives 2GB|Transcend|Pen Drive Professional 2GB USB 2.0|8,60|TS2GJFV20|http://www.sito.com/product.asp?Id=219|Disponibile|Informatica, Chiavette Usb/Pen Drives|http://www.sito.com/images/219.jpg|9,99|TS2GJFV20<endrecord>


Recently we have been involved in setting up a mass email marketing solution for our customer.

Here are the lessons learnt to maximize marketing results:

1. Always start your mail with a permission reminder explaining why the user is receiving this email.
2. Experiment with your subject lines to make them more engaging
3. Try sending on different days of week and times and measure your results
4. Get the important content up on the top. The user must be interested in what they see in the preview for them to want to open the mail
   A width of 550px and height of 400 px is where your user is going to preview the content and has to be the most engaging part
5. Make unsubscribing easy. There’s no use locking in a subscriber who is not interested in your emails.
6. Avoid videos and if possible avoid animated gifs. Videos will probabily not show anyway and animated gifs just end up bogging things down
7. Avoid Image-Based Emails. Remember that HTML-to-text ratio is one of the most popular rules that spam filters apply with their algorithms
8. Image blocking is common. Use alt tags and dont depend completely on Image only emails. In many of the major email clients, including Outlookand Gmail, images will not be shown by default.
9. Test your email html on various email clients
10. Don’t forget your plain text version. There are people out there who still use it, just a little more effort and you could reach more users

We recently had the opportunity to implement live chat on the ecommerce platform of a leading Italian Brand. After just 2 months of usage the benefits were showing.

We were helping customer to choose products, giving advice on what was suitable for them, clarifying doubts on shipping, returns policy and solving technical difficulties. It made us understand that the typical visitor has so many unanswered questions that we could now address and improve the sales and customer service.

It all needs good organizing though. Here is a great article on the do’s and dont’s of Live Chat:

10 tips for employing live chat profitably

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