Its now a year into the Patrizia Pepe Online Store!

So what did she get as her birthday present?

A fully restyled outfit! After all, could it have been otherwise?

Read the users comments

WordPress is a really cool and versatile content publishing and blogging plaftorm. And its really simple to manage also. But upgrading could be quite a trying process. Upgrades to the core are frequent and must be done due to security reasons, otherwise there is a high chance of getting hacked.

First of all, always backup the wordpress folders and database before starting an upgrade.

Once done, you can take advantage of the build in upgrade link.

This usually gives timeout problems though:

• Download failed.: Operation timed out after 30 seconds
• Maximum execution time of 120 seconds exceeded

Here’s how to fix them:

• in wp-admin\includes\file.php increase timeout to 600 seconds
  $response = wp_remote_get($url, array(‘timeout’ => 600));
• At the end of wp-config.php add: set_time_limit (800);

That should do the trick!

Recently we have been involved in setting up a mass email marketing solution for our customer.

Here are the lessons learnt to maximize marketing results:

1. Always start your mail with a permission reminder explaining why the user is receiving this email.
2. Experiment with your subject lines to make them more engaging
3. Try sending on different days of week and times and measure your results
4. Get the important content up on the top. The user must be interested in what they see in the preview for them to want to open the mail
   A width of 550px and height of 400 px is where your user is going to preview the content and has to be the most engaging part
5. Make unsubscribing easy. There’s no use locking in a subscriber who is not interested in your emails.
6. Avoid videos and if possible avoid animated gifs. Videos will probabily not show anyway and animated gifs just end up bogging things down
7. Avoid Image-Based Emails. Remember that HTML-to-text ratio is one of the most popular rules that spam filters apply with their algorithms
8. Image blocking is common. Use alt tags and dont depend completely on Image only emails. In many of the major email clients, including Outlookand Gmail, images will not be shown by default.
9. Test your email html on various email clients
10. Don’t forget your plain text version. There are people out there who still use it, just a little more effort and you could reach more users

Patrizia Pepe Store iPhone Application released! Download it from the link below

Read more…

We recently had the opportunity to implement live chat on the ecommerce platform of a leading Italian Brand. After just 2 months of usage the benefits were showing.

We were helping customer to choose products, giving advice on what was suitable for them, clarifying doubts on shipping, returns policy and solving technical difficulties. It made us understand that the typical visitor has so many unanswered questions that we could now address and improve the sales and customer service.

It all needs good organizing though. Here is a great article on the do’s and dont’s of Live Chat:

10 tips for employing live chat profitably

Sei pronto per essere la nuova Star???

Parte oggi il concorso delle tue vacanze…! Non perdere l’occasione di divertirti, rilassarti e vincere una giornata da modelli!!! Scopri come diventare la Star Patrizia Pepe.

Are you ready for being the new Star???
Starting now your holiday competition…! Don’t loose the chance to have fun, relax and win the possibility of being models for a day!!! Find out how to become the new Patrizia Pepe Star.

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