Blog | Svapna Srl - Software Development House - Campodarsego - Padova - Italy

Product and Price comparing sites

Price comparing engines can bring additional traffic to your site. The ROI is farily good seeing that the integration can be done with very little effort.

Here are samples of how to integrate with the main italian product comparison sites:

Kelkoo

http://support.kelkoo.com/it/pages.php?page=174

Patrizia Pepe App in top 20 Lifestyle List

We take pride in the fact that the Patrizia Pepe application has reached the top 20 Lifestyle list in Italy.
The credits go to the ideas behind the work: the guys at Florence (Tuscany) & Padova (Veneto).

We cant wait to make this app even richer, thanks to this magic device that allows us to bring our ideas to life under the iPhone SDK (The iphone developers dream!).

Patrizia Pepe Gets a new Mobile App

Experience Patrizia Pepe on your iPhone!

You can now explore the latest collections and fashion proposals available on our online store http://store.patriziapepe.com even while you’re on the move.

This version allows you to browse through the products by category, see the best sellers and prepare your shopping bag.
You can then email the list of items in your cart to any preferred mail address so you can easily complete your purchase on our online store.

You can locate the nearest Patrizia Pepe store using our all new Store Locator.

Additionally you can browse our LookBook and Videos. A nice new feature in the Lookbook is that you can locate any product you find in a look and contact the nearest store that has the item in stock.

We are already working to deliver a new version where you will be able to perform your checkout, all from within your iphone.

Your feedback and suggestions would be really appreciated so that we can build an application that truely fits your needs.

Enjoy the shopping experience!

Users with other devices can use http://m.patriziapepe.com

For any enquiries or questions please write to info@svapna.com

Happy Birthday Patrizia Pepe Online Store!

Its now a year into the Patrizia Pepe Online Store!

So what did she get as her birthday present?

A fully restyled outfit! After all, could it have been otherwise?

Read the users comments

ppstore1_1

Upgrading WordPress for dummies

WordPress is a really cool and versatile content publishing and blogging plaftorm. And its really simple to manage also. But upgrading could be quite a trying process. Upgrades to the core are frequent and must be done due to security reasons, otherwise there is a high chance of getting hacked.

First of all, always backup the wordpress folders and database before starting an upgrade.

Once done, you can take advantage of the build in upgrade link.

This usually gives timeout problems though:

Download failed.: Operation timed out after 30 seconds
Maximum execution time of 120 seconds exceeded

Here’s how to fix them:

in wp-admin\includes\file.php increase timeout to 600 seconds
$response = wp_remote_get($url, array(‘timeout’ => 600));
At the end of wp-config.php add: set_time_limit (800);

That should do the trick!

Top 10 Tips for Email Marketing

Recently we have been involved in setting up a mass email marketing solution for our customer.

Here are the lessons learnt to maximize marketing results:

Always start your mail with a permission reminder explaining why the user is receiving this email.
Experiment with your subject lines to make them more engaging
Try sending on different days of week and times and measure your results
Get the important content up on the top. The user must be interested in what they see in the preview for them to want to open the mail
A width of 550px and height of 400 px is where your user is going to preview the content and has to be the most engaging part
Make unsubscribing easy. There’s no use locking in a subscriber who is not interested in your emails.
Avoid videos and if possible avoid animated gifs. Videos will probabily not show anyway and animated gifs just end up bogging things down
Avoid Image-Based Emails. Remember that HTML-to-text ratio is one of the most popular rules that spam filters apply with their algorithms
Image blocking is common. Use alt tags and dont depend completely on Image only emails. In many of the major email clients, including Outlookand Gmail, images will not be shown by default.
Test your email html on various email clients
Don’t forget your plain text version. There are people out there who still use it, just a little more effort and you could reach more users

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